星期三, 六月 17, 2009

The Confidence Game In Quotes

February 28, 2007 - Dow Jones @ 12,268

March 13th, 2007 – Henry Paulson: “the fallout in subprime mortgages is "going to be painful to some lenders, but it is largely contained."

March 28th, 2007 – Ben Bernanke: "At this juncture . . . the impact on the broader economy and financial markets of the problems in the subprime markets seems likely to be contained,"

March 30, 2007 - Dow Jones @ 12,354

April 20th, 2007 – Paulson: "I don't see (subprime mortgage market troubles) imposing a serious problem. I think it's going to be largely contained." , "All the signs I look at" show "the housing market is at or near the bottom,"

April 30, 2007 - Dow Jones @ 13,063

May 17th, 2007 – Bernanke: “While rising delinquencies and foreclosures will continue to weigh heavily on the housing market this year, it will not cripple the U.S.”

May 31, 2007 - Dow Jones @ 13,627

June 20th, 2007 – Bernanke: (the subprime fallout) ``will not affect the economy overall.''

July 12th, 2007 – Paulson: "This is far and away the strongest global economy I've seen in my business lifetime."

August 1st, 2007 – Paulson: "I see the underlying economy as being very healthy,"

October 15th, 2007 – Bernanke:
"It is not the responsibility of the Federal Reserve - nor would it be appropriate - to protect lenders and investors from the consequences of their financial decisions."

December 31, 2007 - Dow Jones @ 13,265

January 31, 2008 - Dow Jones @ 12,650

February 14th, 2008 – Paulson: (the economy) "is fundamentally strong, diverse and resilient."

February 28th, 2008 – Paulson: "I'm seeing a series of ideas suggested involving major government intervention in the housing market, and these things are usually presented or sold as a way of helping homeowners stay in their homes. Then when you look at them more carefully what they really amount to is a bailout for financial institutions or Wall Street."

February 29th, 2008 – Bernanke: "
I expect there will be some failures. I don't anticipate any serious problems of that sort among the large internationally active banks that make up a very substantial part of our banking system."

March 16th, 2008 – Paulson: "We've got strong financial institutions . . . Our markets are the envy of the world. They're resilient, they're...innovative, they're flexible. I think we move very quickly to address situations in this country, and, as I said, our financial institutions are strong."

March 18th, 2008 - Bear Stearns Bailout Announced

May 7, 2008 – Paulson: 'The worst is likely to be behind us,”

May 16th, 2008 – Paulson: "In my judgment, we are closer to the end of the market turmoil than the beginning," he said.

May 30, 2008 - Dow Jones @ 12,638

June 9th, 2008 – Bernanke: Despite a recent spike in the nation's unemployment rate, the danger that the economy has fallen into a "substantial downturn" appears to have waned,

July 16th, 2008 – Bernanke: (Freddie and Fannie) “…will make it through the storm”, "… in no danger of failing.","…adequately capitalized"

July 20th, 2008 – Paulson: "it's a safe banking system, a sound banking system. Our regulators are on top of it. This is a very manageable situation."

July 31, 2008 - Dow Jones @ 11,378

August 10th, 2008 – Paulson: ``We have no plans to insert money into either of those two institutions.” (Fannie Mae and Freddie Mac)

September 8th, 2008 - Fannie and Freddie nationalized. The taxpayer is on the hook for an estimated 1 - 1.5 trillion dollars. Over 5 trillion is added to the nation’s balance sheet.

September 16th, 2008 - $85 Billion AIG Bailout “Loan”

September 19th, 2008 - $700 Billion Bailout Plan Announced

September 19th, 2008 – Paulson: "We're talking hundreds of billions of dollars - this needs to be big enough to make a real difference and get at the heart of the problem," he said. "This is the way we stabilize the system."

September 19th, 2008 - Bernanke: "most severe financial crisis" in the post-World War II era. Investment banks are seeing "tremendous runs on their cash," Bernanke said. "Without action, they will fail soon."

September 21st, 2008 – Paulson: "The credit markets are still very fragile right now and frozen", "We need to deal with this and deal with it quickly.", "The financial security of all Americans ... depends on our ability to restore our financial institutions to a sound footing."

September 23rd, 2008 – Paulson: "We must [enact a program quickly] in order to avoid a continuing series of financial institution failures and frozen credit markets that threaten American families' financial well-being, the viability of businesses, both small and large, and the very health of our economy,"

September 23rd, 2008 – Bernanke: "My interest is solely for the strength and recovery of the U.S. economy,"

October 31, 2008 - Dow Jones @ 9,337

March 31, 2009 - Dow Jones @ 7,609
Austrian Filter conlcudes correctly: "If Bernanke and Paulson were doctors, and our economy was the patient, they would be in jail for malpractice."

Bias: Framing

Bias: Framing

Quick Definition:(Via Wikipedia & Behavioral Finance Net)

“The term frame dependence means that the way people behave depends on the way that their decision problems are framed.”
Shefrin (2000)

Framing biases affecting investing, lending, borrowing decisions make one of the themes of behavioral finance. Preference reversals and other associated phenomena are of wider relevance within behavioural economics, as they contradict the predictions of rational choice, the basis of traditional economics.

Extended Definition: (Via Behavioral Finance. Net)

“Empirical studies show that decisions deviate from the predictions of expected utility theory and violate their axiomatic foundations. Hence, many generalizations to non-expected utility theory have been developped. But empirically they did not provide an improvement over the standard approach. In this paper random errors are integrated in an expected utility framework. Such errors occur when agents have limited information processing capacities. A performance criterion is provided to measure the expected success of behavioral strategies. A special class of robust decision rules and its properties are analyzed. It is argued that in case of bounded rationality the evolution will select heuristics from an open class of decision rules due to performance differences.”
Pasche

Additional Papers & Research On The Framing (Bias):

The Framing of Decisions and the Psychology of Choice - By Tversky, Amos; Kahneman, Daniel
On the Limits of Framing Effects: Who Can Frame? - Via Druckmann
Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers - Via
James R. Bettmanand & Mita Sujan
Rational choice and the framing of decision. Journal of Business. - TVERSKY, A. and D. KAHNEMAN, 1986

星期二, 六月 16, 2009

萧条时期的八种品牌策略


  经济萧条时期该怎样去做品牌?怎样换挡开车?常用的方法是降价,这是完全错误的做法。在经济萧条阶段,我们要进一步的提高价格,提升消费者对我们品牌的忠诚度,同时让他们越来越关注我们的品牌;如若不然,我们也要尽可能地维持我们的价格。

  中国的经济增长放缓不同于其他发达国家。在美国,受最大影响的就是投资者和那些中低收入者,最大的特点就是负债。个人有负债,国家也有负债,资产的价值就缩水了。在中国,受影响最大的是那些低收入工人和企业家,而且失业导致了很大的不确定。但是,不管表象怎么样,结果却是一样的,那就是,美国和中国的消费者花钱少了,而且在中国和美国都一样地有更多的产品出来追逐那些缩水的钱包。

  吸引消费者购买产品的第一步就是要了解消费者内心的真正感受。在中国,中产阶级对自己的未来充满信心,而大众市场往往却表现得更保守。现在,这种心态在慢慢地变化,在从乐观向上转变为求平稳,求保守,大家都意识到和谐社会是非常重要的,稳定也是重要的,在每一个顾客的心里都在想先有稳定再有进步。这时候,我们要传递的信息就是让消费者觉得我们能够掌控未来。在这里,我跟大家分享八种适用的营销策略。

  第一,从形式转变为实质。牛排的品质要比诱人的吱吱声来得更重要,我们营销就要讲产品的实质。在美国现代劳恩斯这一款车卖得特别好,因为宣称说自己的性能和宝马车是一样的,但价格要比宝马车便宜。市场调查表告诉我们,现代是唯一一个在08年到09年实现销售增长的牌子。所以,所有的品牌都要重新审视品牌的核心实质,包括我们的竞争核心。耐克依然只是单单进行自我表达是不够的,还需要讲述生活中带给消费者的体验;雷克萨斯更重要的是去讲品牌而不是单单去描述身份、形象;劳力士如果去讲自己精湛的工艺就能令人信服,而且能够传递“品位精湛工艺的男人才是真正拥有完美的男人”的观念;快速消费品,现在开始讲营养,飘柔强调浓度,洗发水浓度高了所以里面营养成分就高了,这就是讲的实质;Smart,车不仅酷,而且更省油,是一个聪明的解决之道;一个比较老的中国移动(77.8,-2.00,-2.51%)广告,讲实质,讲它的网络覆盖。我们要重新审视品牌的内在实质,以前卖的是产品现在卖的是帮助。

  第二,给消费者更多的精明选择。经济萧条的时候大家一分钱都要掰成两半来花,但是,简单地给消费者以折扣是不够的。中国人想省钱,但更想在省钱的同时证明自己在花钱上是精明的,所以,要让消费者觉得是在精明地花钱。比如,滴露洗手液通过节省外包装的成本,给消费者多一个超值选择,佳洁士同样的价钱把量给提升了,南孚电池引导消费者把旧电池继续应用于一些用电强度低的电器而不是扔掉,麦当劳针对网上的顾客在自己的网站提供优惠券下载,篱笆网让消费者组织起来通过团购来省钱……

  第三,重组我们的产品组合。这对跨国品牌来讲特别的重要。价格昂贵市场份额就低,因为很多消费者承受不起。我们应该打造一个很宽的产品组合去吸引大多数的大众市场。很多跨国公司正在降级自己的品牌并拓展产品组合,努力做到在提供降级或者低价产品的时候,保证消费者得到的是不同的价值体现而不单单是便宜的产品。高露洁刚进入中国市场的时候,主打的一个牌子是很贵的高露洁全效牙膏,当时达到了3%的市场份额,然后降低了生产成本,最重要的是还给出了一个大众市场的利益点—简单,这样一个低价产品出来的同时也不会影响到品牌本身的高端形象。

  另外,大众市场具有保护性的价值,比如,经济萧条再厉害对舒肤佳却没有造成任何伤害,因为舒肤佳的价值是体现大众市场保护性的价值。产品便宜但带来的利益却可能是打动消费者内心的,满足消费者的需求,但千万不能伤害到自己品牌的高端形象。

  第四,从硬销售转到软销售,从机会主义转到实质关怀。受金融危机的影响,全世界的顾客都有焦虑感,公司要传递出真诚关心消费者的信息。从商业角度来说,中国人对商业的信任度还比不上对其他机构的信任,中国政府有79%信任度,媒体是63%,那些非政府组织有55%,而商务只有54%,所以公司一定要打造自己的诚信度,把重心放在规模上面。中国人特别相信规模大的东西,汇丰在中国打造一个很大的市场就比较难,因为它的规模还不够大。

  第五,重新定义产品功用。不讲欲望,讲实际需求,将生活中缺乏某个产品带来的负面效果。同一个高端产品,经济萧条的时候可能不能强调给顾客带来的奢侈享受,应该突出其相对更加实际的功用。比如,不景气的条件下,宜家不强调产品的美观漂亮,而强调产品的简洁实用,甚至是幽默。

  第六,回归家庭价值观。中国是一个儒家社会,家族代表社会最根本的元素,家庭要是有问题,每个个人就都有问题。针对这种情况,企业可以强调产品给家庭带来的影响,重心可以放在由家庭所带来的和谐。经济萧条的时候家庭就像避风港,企业应该能成功把功能利益点和情感利益点联系在一起。比如,飘柔讲抗油洗发水,不单单说抗油,展示产品的时候是展示一个小女儿去抚摸妈妈的秀发;另外比如说礼品,最好的礼品就是给家人的礼品,送礼可以帮助加深彼此的关系。

  第七,强调产品在生活中扮演的角色。如今大家花钱都非常谨慎,要使你的产品能使顾客的生活变得不一般,能帮助消费者的人生进程不断进步的。“在你人生最关键的时刻助你一臂之力”,“喝掉被动的情绪,使工作胜人一筹”,“没头屑,更自信”,这些广告传递出来的产品特质值得学习。

  第八,从插科打诨到建立同理心。在危机中要表现更大的同理心,如果在经济萧条的时候语调还是插科打诨开玩笑是不管用的,也是不合时宜的;一点点的幽默是可以的,但现在绝对不是开玩笑的时刻。这个时候,做品牌要宣扬的公司作为企业公民如何乐于助人帮助那些乐于助人的人,而不是单单讲自己的产品。雕牌是中国最成功的品牌之一,因为它把省钱和对下岗人的关爱完美地结合在一起:如果可以用一点点为什么要用那么多?一点点就可以洗很多的衣服!只是这样说还不够,雕牌还告诉人们:你这样做了,即便经济上再困难也还是做一个好妈妈—孩子更开心,社会也认可妈妈所扮演这样一个呵护的角色。

  全球各个市场都经历过经济萧条,有很多的经验可以借鉴,我们从历史上也可以学到国家、公司是怎么重新定位自己的。在困难的时候,人们期望人生能够多一点安慰:阿根廷有一个很简单的汤的广告,告诉人们汤带给人们的是什么—快乐、关怀、同情、责任心,6个月的时间,广告汤的市场份额上涨了42%。

  中国人和网络的关系与西方人和网络的关系是不同。比较而言,对于西方人来说,因特网是功能性的,但东方人对非常有感情,中国的消费者主动上网,然后在网上有各种各样的社团。这对品牌建设来说是一个战略机会:企业通过自己的网站给消费者提供一个平台,让品牌和消费者之间有一个互动,提高消费者的忠诚度,加强消费者和消费者,消费者和品牌之间的关联。

Bias/ Heuristic: Representative Heuristic

Bias/ Heuristic: Representative Heuristic

Quick Definition (via Behavioral Finance Net)

When people are asked to judge the probability that an object or event A belongs to class or process B, probabilities are evaluated by the degree to which A is representative of B, that is, by the degree to which A resembles B.

Extended Definition:

“The best explanation to date of the misperception of random sequences is offered by psychologists Daniel Kahneman and Amos Tversky, who attribute it to people’s tendency to be overly inflenced by judgments of “representativeness.”8 Representativeness can be thought of as the reflexive tendency to assess the similarity of outcomes, instances, and categories on relatively salient and even superficial features, and then to use these assessments of similarity as a basis of judgment. People assume that “like goes with like”: Things that go together should look as though they go together. We expect instances to look like the categories of which they are members; thus, we expect someone who is a librarian to resemble the prototypical librarian. We expect effects to look like their causes; thus we are more likely to attribute a case of heartburn to spicy rather than bland food, and we are more inclined to see jagged handwriting as a sign of a tense rather than a relaxed personality.”
Gilovich (1991), page 18

Classic Examples/Studies (Via Wikipedia):

1. Taxi Cab Problem (Kahneman & Tversky)

“A cab was involved in a hit and run accident at night. Two cab companies, the Green and the Blue, operate in the city. 85% of the cabs in the city are Green and 15% are Blue. A witness identified the cab as Blue. The court tested the reliability of the witness under the same circumstances that existed on the night of the accident and concluded that the witness correctly identified each one of the two colors 80% of the time and failed 20% of the time. What is the probability that the cab involved in the accident was Blue rather than Green knowing that this witness identified it as Blue?”

2. Tom W Case

“Tom W. is of high intelligence, although lacking in true creativity. He has a need for order and clarity, and for neat and tidy systems in which every detail finds its appropriate place. His writing is rather dull and mechanical, occasionally enlivened by somewhat corny puns and by flashes of imagination of the sci-fi type. He has a strong drive for competence. He seems to feel little sympathy for other people and does not enjoy interacting with others. Self-centered, he nonetheless has a deep moral sense.”

Additional Papers & Research On Representative Heuristic

Representative Heuristic Via Changing Minds

Testing bayes rule and the representativeness heuristic: Some experimental evidence - Via Ideas Repec

Representative Heuristic Extended Bibliography - Via Behvioral Finance

星期日, 六月 14, 2009

Bias: Overconfidence


Definition:

“People are overconfident. Psychologists have determined that overconfidence causes people to overestimate their knowledge, underestimate risks, and exaggerate their ability to control events. Does overconfidence occur in investment decision making? Security selection is a difficult task. It is precisely this type of task at which people exhibit the greatest overconfidence.”
Nofsinger (2001)

Relevant Quotes (Via Behavioral Finance Net):

“To understand speculative bubbles, positive or negative, we must appreciate that overconfidence in one’s own intuitive judgments plays a fundamental role.”

“There are two main implications of investor overconfidence. The first is that investors take bad bets because they fail to realize that they are at an informational disadvantage. The second is that they trade more frequently than is prudent, which leads to excessive trading volume.”

“Psychological studies show that most people are overconfident about their own relative abilities, and unreasonably optimistic about their futures (e.g. Neil D. Weinstein, 1980; Shelly E. Taylor and J. D. Brown, 1988). When assessing their position in a distribution of peers on almost any positive trait—like driving ability (Ola Svenson, 1981), income prospects, or longevity—a vast.

“No problem in judgment and decision making is more prevalent and more potentially catastrophic than overconfidence”.
Plous (1993)

Additional Papers On Overconfidence

1. Trading performance, disposition effect, overconfidence, representativeness bias, and experience of emerging market investors

2. “I think I can, I think I can”: Overconfidence and entrepreneurial behavior

3. Boys Will be Boys: Gender, Overconfidence, and Common Stock Investment

4. Overconfidence and Speculative Bubbles

5. OVERCONFIDENCE IN CASE-STUDY JUDGMENTS.

6. Overconfidence, Arbitrage, and Equilibrium Asset Pricing

Weekly Z Turn Letter 14/06/09

Weekly Z Turn Letter 14/06/09

1. Quote of the week

Investors should actually play the cards they have on hand, rather than play the card that they wish to have.

-- Jeremy Grantham, when asked whether it is a bear rally or not.

2. Bretton Wood 2.0

Economist Brad Setser has recently given our current financial world a new name, Bretton Wood 2.0 vs. the original Bretton Wood one that we used to be in. Let's borrow that and make a few interesting comparisons below:

                                             Bretton Wood 1.0                                                        Bretton Wood 2.0

Deficit Growth                  Current Account and Trade Account Deficit                                         Budget Deficit   
Funding Destination     Private Sector Borrowing on consumption and leverage               Public Sector Borrowing on fiscal policy front
Debt Financing               Vendor Financing aimed more purchasing        Creditor Financing, (debts)rights issue on existing stake holder, aimed mutual benefit 

As illustrated by Chart 1_Public vs private, Chart 5_ Private borrowing and Chart 6_Borrowing by sectors, Government borrowing has increased sharply, but the fall in private borrowing by households and firms has been equally dramatic. Overall borrowing has not changed substantially. Also from Chart_6, we see the household borrowing actually started to drop in 2006 as a result of property market topping, while corporate sector's borrowing was still expanding then as a result of M&A buyout activities.

Last but not least, Chart_7 shows the treasury yield during Great Depression, does that spike ring your bell?

3. Money market, fixed income, corporate bonds all back to pre-Lehman level, when will it be for Equity and will it?

Chart 2_Fixed income, Chart 3_MM vs Chart 4_Sp?

4. Interesting chart of Hedge Fund AUM and Leverage from HFR. Check out Chart_8 HF.

5. A glance at household balance sheet from Fed Fund Flow Report, Chart_9 and Chart 10.

One thing that is worth noting is, during those crazy real estate days between 2003-2006, the equity part of the house stayed flat, rather than increased.


6. Growth vs stability in the uncertain world?

The number of seniors entering finance and consulting has fallen from 47 percent in 2007 to 39 percent in 2008 to 20 percent for the current Class of 2009. ...More seniors indicated that they would be working in the fields of education and health care. The large increase in the number of seniors entering education—from 10 percent to 15 percent in the past year—likely reflects the popularity of programs like Teach for America, which received applications from a record-setting 14 percent of Harvard seniors, according to data released by the organization. Similarly, the number of people entering health care doubled, rising from 6 percent last year to 12 percent this year. From The Crimson reports.


Have a great week.


Best


Oliver Zeng

星期五, 六月 12, 2009

Bias: The Illusion Of Control

Bias: The Illusion Of Control

Definition: “The illusion of control is the tendency for human beings to believe they can control or at least influence outcomes which they clearly cannot.”

Theory of Illusion Of Control (Via Yorku.Ca):

The theory of the illusion of control (IOC) was first defined by Ellen Langer (1975) as an expectancy of a personal success probability that exceeds the objective probability of the outcome. This type of overconfidence is likely when an event that is at least partially determined by chance is characterized by factors that normally lead to enhanced outcomes under skill-based situations, such as choice, stimulus or response familiarity, competition, and passive or active involvement (Langer, 1975). These skill-related cues thus give rise to individuals’ perceived control over an outcome, which in turn leads to an unrealistic subjective probability of success. While this effect was originally demonstrated with predominantly chance-driven events, the illusion of control can be even more pronounced in situations that have elements of both skill and chance, since individuals are even more apt to attribute success in the outcome due to skill factors.
Seminal articles: On Illusion Of Control

Langer, E. J. “The Illusion of Control,” Journal of Personality and Social Psychology (32:2), 1975, pp. 311-328.

Langer, E. J. and Roth, J. “Heads I Win, Tails It’s Chance: The Illusion of Control as a Function of the Sequence of Outcomes in a Purely Chance Task,” Journal of Personality and Social Psychology (32:6), 1975, pp. 951-955.

Presson, P. K. and Benassi, V. A. “Illusion of Control: A Meta-Analytic Review,” Journal of Social Behavior and Personality (11:3): 1996, pp. 493-510.

Links to more

星期四, 六月 11, 2009

Control Yourself

Control Yourself

How psychological biases can make a mess of our financial decisions. Especially these days.

If you’ve watched your 401(k) lose 40% of its value, seen the U.S. banking industry crumble or simply read the headlines, it could be a challenge not to respond out of angst. After all, it’s only human to react emotionally to the news—especially when your money is on the line.

But when emotions become the overriding reason for making investment decisions, you could end up losing more money in the long run.

“One could try to explain all the events of the last several months with models and ratios, but it’s become more and more difficult to do so,” says Richard Thaler, professor of behavioral science and economics at the Booth School of Business at the University of Chicago.

The field of behavioral finance seeks to explain the set of psychological biases that affect people’s investment decisions. If you couldn’t bring yourself to sell a loser stock, or if you have picked investments because they felt “safe,” there’s a good chance you’re managing your money with your heart and not your head. Since our biases are aggravated when our brains feel overly excited or afraid—like when the Dow drops 1,000 points—you might find yourself making investment moves that you’ve never considered before, or feeling particularly panicky about your money.

Jungle Instincts

For hundreds of thousands of years, a human being’s survival depended on his or her ability to analyze a situation based on limited information and then make quick emotion-based decisions such as fighting, hiding or running away. “What was a great trait for surviving and thriving in the jungle doesn’t work so well in the stock market,” says Brad Klontz, a Kapaa, Hawaii-based financial psychologist.

So what are these emotion-based behaviors that hurt our investing performance?

One of the more common examples is a so-called “anchoring” bias. Everyone develops attachments that can be irrational sometimes, whether to a house, a car, even a person. People can also get overly attached to a particular investment, believing it will reach—or return to—a certain price. Or they may place too much importance on one piece of information when making an investment decision. These are examples of anchoring bias, which causes the investor to hold on to the asset for longer than they should.

Most investors know there are turning points in the fortunes of markets and companies, even if they don’t recognize the moment every time. But those with a “recency bias” assume events or patterns of the past will continue into the future. Recent memories of loss or prosperity are the guiding force for this type of investor’s investment decisions.

In 2005, Kirk Kinder, a Bel Air, Md., financial planner, met with potential clients who wanted him to create a plan for them that began by assuming an estimated 11% annual appreciation rate on their beachfront condo in St. Petersburg, Fla. The couple figured that was a conservative estimate as the property value had grown more than 20% over the past couple of years. Mr. Kinder told them he wanted to use a 3% growth rate at most, given his knowledge of real-estate appreciation. Mr. Kinder says the couple, who had little in the way of investments, insisted that he model the 11% growth rate, and didn’t hire him as an adviser when he wouldn’t.

He says the value of the property, which was estimated at about $510,000 four years ago, is probably down at least 20% from that point.

‘Loss Aversion’

Another type of bias can cause an investor to ignore realities and do nothing.

“I can’t sell now. Look how much I have lost!” is what Eric Toya, a Redondo Beach, Calif., financial adviser, heard recently from a client in her mid-30s. Mr. Toya’s client was reluctant to realize her losses on a large-cap stock she owned which he had strongly advised her to sell before it did more damage to her portfolio.

This “loss aversion” bias has become more common due to the market turmoil, behavioral-finance experts say. Because losses hurt so much, investors tell themselves it’s not a loss until they sell. “She was hoping inaction would eventually make the losses go away. It didn’t work,” says Mr. Toya. He says the client ended up seeing that stock investment continue to drop, despite his repeated suggestions to sell.

That same client also has what behavioral-finance experts refer to as the “endowment effect” in which an investor takes comfort in the familiar. She felt her holdings in some big U.S. companies were better than other stocks or investment sectors that she didn’t want to own. When investors have an endowment-effect bias, they assign a greater value to what they own than to what they don’t own, whether that value is warranted or not.

Investors with an “overconfidence” bias often trade too much and manage their portfolio on a stock-by-stock basis—while assuming they can beat the market, which the University of Chicago’s Mr. Thaler says probably won’t happen.

Deborah Hoskins, a Colorado Springs, Colo., financial adviser, has a 66-year-old, recently laid-off client who insists on keeping 85% of his portfolio in equities, despite her many recommendations to the contrary. She says the client may soon be facing a cash-flow problem but refuses to talk about adjusting his allocation as he is certain he has clearer insight into the market than Ms. Hoskins or many of his former advisers.

Mr. Thaler recommends a little test for the presence of an overconfidence bias. “Write down 10 traits [such as ‘investment skill’ or ‘ability to make good stock picks’], then ask yourself how you rate compared to your co-workers. If you rate yourself above average on all of them, plead guilty,” he says.

Observers agree it can be difficult for people to recognize the different types of biases in themselves, and even more difficult to overcome them.

“I don’t think these biases are easily remedied, even by a psychotherapist,” says Ronald Wilcox, a professor at the University of Virginia Darden School of Business. However, while many of these biases exist for a good evolutionary reason, he says, investors and financial advisers can work to lessen some of their effects.

Take Some Advice

Joel Fortney, an analyst at Des Moines-based Principal Global Investors, recommends individual investors take a cue from professional investors who use very specific criteria to choose investments—such as selecting companies with solid balance sheets that pay dividends. Mr. Fortney says setting guidelines and sticking to them helps alleviate some of the emotions that can cloud investors’ decision-making process.

“Be disciplined and focused on tested methods,” he says.

Nicholas Yrizarry, a Reston, Va., financial adviser, suggests investors put greater emphasis on other areas of their life—such as their families and good health, to put things in perspective and lessen anxiety. Stepping away from the situation before you make a quick investment decision also can help, he says. “It’s impossible to see yourself when you’re the movie,” says Mr. Yrizarry.

--Ms. Dagher is a staff reporter for Dow Jones Newswires in Jersey City, N.J. She can be reached at veronica.dagher@dowjones.com.

Wow...


Video Introduction (Via Bil)
This is a practical talk that tells you how to do enjoyable things that will take you around the world, while making the world a better place. How to finance your projects and events and make a living without a formal employer is also included.

Topics Include
How to write a book without ever looking at a blank page.
How to get governments and companies to pay for your trips and introduce you to their smartest people.
How to learn other languages quickly.
How to get articles published and use them as the basis for getting a book published.
How to organize conferences, and then build a community around using newsletters.


星期日, 五月 31, 2009

Weekly Z Turn Letter - 31/05/2009

Weekly Z Turn Letter 31/05/2009
 
1. Quote of the week
 
The people want to be deceived, let them be deceived. -- Nephew of Pope Paul IV
 
2. Quantitizing S&P500 from ZH (Charts courtesy of CapitalIQ)
 
Using Enterprise Value (EV) to Projected EBITDA to catorgorize S&P 500 into 4 groups: EV/EBITDA 0-5.0x (44 companies); 5.0x-7.5x (186 companies); 7.5x-10.0x (121 companies); 10.0x and higher (101 companies), with the negative multiples ignored.
 
Chart 1_1 month and 6 month Vs Benchmark.jpg
 
The first chart is a 1-6 month performance matrix relative to both the set's average and the S&P. The companies are segregated by market capitalization and scatterplotted by sector. Not surprisingly, the cheapest companies (lowest EV/Fwd EBITDA) are the ones that have performed the weakest on both an absolute and relative performance basis.
 
The average of all 4 buckets is still below the 6 month average return for the entire S&P500, meaning that the highest returns within the index, were driven by companies that have an EV/EBITDA less than 0x, or in other words, companies projected to have negative cash flow outperformed every other company bucket. That might be why Jim Simons's RIEF is largely underperforming the market, well...
 
Chart 2_1 month by sector
 
Relative performance of specific sectors in the 4 EV/Fwd EBITDA buckets. Obviously, the biggest pain was focused in the Consumer and Telecom sectors, especially for constituent companies that were already richly priced (over 10.0x EV/Fwd EBITDA). Two sectors that beat across the board were Energy and Materials, most likely due to the reincarnation of the inflation trade over the past month, and the rapid rise in commodity costs. Investors were much less sensitive to relative value in energy as a result and were buying stocks of both cheap and expensive companies.
 
Chart 3_Beta vs performance
 
While one would expect merely a diagonal line by definition, as higher betas provide better returns in a rising market, the relative flat lining of the S&P over the past month may have provided a glimpse into some more relevant inner workings of the market. Whereas beta stacking was not surprising in the cheap bucket (<5.0x), the richest bucket demonstrated that the lowest beta companies generated nearly as high a return as those with the highest beta. And the lack of beta correlation in the other 2 buckets was just as evident. In other words, this demonstrates that over the past month, neither quant value and momentum factors worked, nor did signals based on any traditional reliance on beta. In yet other words, the confusion in the market is reaching dangerous levels...

 
Chart 4_Hedge Fund ownership
 
Performance of companies by valuation buckets scaterplotted by % hedge fund ownership. A curious observation here is that while hedge funds that had bought en masse cheap, sub 5.0x companies generated solid, 20%+ returns in the last month, overpriced companies, especially in the 10x+ projected valuation range, caused a lot of pain for their hedge fund masters, with the groupthink which accounted for anywhere between 40-60% of given companies' stock share count generated an ugly -10% return over the last 30 days.
 
3. Plunge of FDIC's Reserve Ratio, check out Chart 5_FDIC Ratio
 
The FDIC's Deposit Insurance Fund, as of 31st Mar, has plunged to an all time low of just $13 billion, or 0.27% of $4.8 trillion in insured deposits. It is worth nothing that since March 31, 15 new banks have failed which includes the biggest one so far this year, BankUnited(which Marla has a special fondness for in her heart and will be providing some ongoing entertainment on). It is thus safe to say that the $13 billion has been spent in the past 2 months, especially since banks no longer issue debt under the TLGP (of which, nonetheless, there was $336 billion outstanding at March 31 - somehow when banks are talking about repaying TARP, their FDIC-guaranteed debt, by far the biggest crutch to the banking system, is conveniently never mentioned) and therefore no longer pay FDIC guaranteed debt issuance associated fees.
 
4. Charts on 10 yrs UST, Mortgage rate, Fed Open Market Operation, Gold...
 
While there has been way too many talks over this, let me just show you few charts here.
(a) Chart 6_30 year FNMA rate, and usually your mortgage rate is a 50bpts+ on that;
(b) Chart 7_Fed Treasury Purchase, while many people had been hoping that Fed will be out there defending a level they obviously are now disappoited, because either Fed does not intend to do that or they actually had a higher goal in mind?
(c) Joining John Paulson and David Einhorn, Eton Park actually increased their Gold Holding, too on a net basis cos they are owning puts on SPDR GLD as well.

    Top 5 Holdings(by % of portfolio)

  1. SPDR Gold Trust (GLD) Calls: 15.9% of portfolio
  2. SPDR Gold Trust (GLD) Puts: 7.2% of portfolio
  3. Potash (POT) Puts: 6.48% of portfolio
  4. Brazil ETF (EWZ) Puts: 6.05% of portfolio
  5. SPDR Gold Trust (GLD): 5.3% of portfolio

5. USD + Stock chart on different periods, check out Chart 8_USD and Stock.

6. Fun of the week - A funny song

http://www.youtube.com/watch?v=2fq2ga4HkGY

INFLATION OR DEFLATION?

By Merle Hazard

As we go through this recession
As farther down we slip
Will our central bank get traction soon, or
Will it lose its grip?

It's a mini-Great Depression
Our markets went berserk
The Fed is printing trillions now, but
Will their efforts work?

Inflation or deflation?
Tell me, if you can
Will we be Zimbabwe
Or will we be Japan?

Credit markets came undone
And still are in distress
Will the dollars in my mattress
Buy much more next year or less?

It's a desperate situation
When you're at the zero bound
If a tree falls in a forest,
Is it making any sound?

New money makes inflation
If folks who have it spend
But if it only sits there,
Then the misery will not end

Inflation or deflation?
The choice is looking grim
I wonder what John Maynard Keynes would say
If we asked him

Have a good weekend and a great week ahead.

Best

Oliver Zeng 

 






星期四, 五月 28, 2009

From 申银万国...

杨明 申万研究香港中资股首席策略分析师

  经过2008年经济的剧烈动荡,香港中资股的基本面和估值水平已发生了重大的变化,经历了这次剧烈调整之后,有哪些香港中资股能够脱颖而出,成为未来的“胜者”,当前的市场或许孕育了未来行业领袖的绝佳机会。同时,市场的估值中也已包含了很多公司的破产风险,一旦这些公司能够走出寒冬将为投资者带来巨额的回报,那么又有哪些香港上市的中资股能成为未来的“剩者”呢?

  本次策略会就是为广大投资者寻找“胜者”和“剩者”。基于中国的产业链结构和经济的驱动因子来探求潜在的“胜者”,运用金融工程与行业分析员自下而上的分析来寻找未来的“剩者”。

  中国经济的产业链结构主要分为三块,由港口,造船,机场,铁路设备,建筑和工程机械构成的基础设施系统、由物流(航运、铁路运输和高速)、金融(银行和保险)和IT(软件、硬件和电信)构成的服务支持系统和上游采掘、中游制造和下游需求构成的实体经济。

  下游需求由航空、汽车、房地产、可选消费品、必选消费品和外贸出口六个行业构成,中游制造由基础化工、建材、钢铁、铜、铝等行业构成,上游采掘是煤炭、黄金、石油开采、石油化工、油服设备、电力、电力设备七大行业,这十八个行业就形成了我国实体经济的产业链

  通过对产业链的分析,发现实体经济的发展必须要有下游的终端需求进行支撑,一旦下游终端需求的失去必然会导致中上游行业的萎缩。今年中国经济的减速就是因为终端需求之一的外贸出口迅速下降,导致整个中上游行业步入困境。所以从产业链的角度分析,我国经济的复苏与发展,下游需求必须有新的驱动因子出现。顺着驱动因子,向产业链上游去寻找“胜者”。

  十年前驱动中国经济走出困境的因子是房地产投资和外贸出口。1998年到2008年,中国房地产投资和进出口贸易的累计增长率分别达到23.04%和19.66%。大众所关心的农村消费对我国经济增长的贡献并不大,从中国1997-2007年的消费数据看,农村消费占中国总消费的比例越来越低,从1997年的39.48%一直降到2007年的25.63%。

  时至今日,带领中国经济走出困境的驱动力也发生了一定的改变。

  第一,东部城市化告一段落,中部城市化方兴未艾。

  过去十年的房地产投资集中在中国的东部地区,但是东部的城市化进程已经遇到一个瓶颈,而中部的城市化进程正步入高速发展期。从房价收入比的角度看,东部地区这一指标已经远远高于全国平均水平,而且东部地区每户拥有的房数量都在0.8以上,已经远远超过了1983年日本城市化顶峰时的0.62。虽然受经济危机的影响,中国房地产投资有所下降,但中部地区还是远远高于东部地区的,所以中部地区的城市化进程加速是必然的。

  第二,出口难以成为未来一段时间经济的驱动力。

  由于美国的去杠杆化,美国居民储蓄率不断提高,国外对我国产品的需求在很长一段时间难以恢复到以前的水平。

  第三,中部消费有望崛起,并且潜力巨大。

  中部地区的消费倾向明显高于东部地区。另一方面对中部消费对中国GDP增长贡献率静态的敏感性分析显示,如果中部人居消费达到东部的水平,就可以拉动我国1.16%的GDP增长,近期中部的汽车销售数据也证明了这一判断。

  第四,产业转移成为私人投资的主要动力。

  随着政府在中西部不断投资基础建设,改善投资环境,为后续的私人投资铺平了道路,大量企业将从东部转移到中部地区。

  产业转移的大幕在现在就已经展开,未来两年看政府基础设施投资,其间就会伴随着劳动密集型的产业从东部向中部转移,然后资本密集型的产业也会由东部向中部转移。未来十年,中西部的城市化还会不断深入,中部的消费会出现高速的增长;东部则面临投资的减少和消费的增加,由以前的制造中心,转变为服务和研发中心。

  综上所述,政府基础建设投资、电网改善、城市化重启、消费崛起是未来驱动中国经济走出困境的四大驱动力,结合中国的产业链图,可以向上寻找“胜者”。

  线索一:基础建设投资。

  国家四万亿投资大量集中在铁路建设。该项投资直接拉动的就是铁路运输行业和铁路建设行业,本轮铁路建设还会提高26%铁路设备的需求,另外由于50%的煤炭是由铁路运输,很多煤炭企业会从中受益。而铁路系统的改善很有可能会降低港口煤价,所以煤炭企业下游的电力,建材,钢铁等行业也间接受益。

  线索二:电网改善。

  经初步估算,国家对电网建设的投资会增加53%对铜的需求,导致铜的产量增加。铜产量的上升又会拉动航运和电力的需求,增厚航运和电力行业的盈利能力。电力需求的增加又会直接拉动电力设备的需求。

  线索三:房地产投资。

  房地产作为中国经济增长的引擎,未来在房地产行业的投资还是会高速增长,不过投资重点会从东部转移到中部。中国50%的钢,25%的水泥,50%的玻璃,20%的铜和10%的铝都用于房地产行业,房地产行业对以上行业需求的拉动可见一斑。钢铁和有色金属的电力消耗占我国发电量18.44%,所以电力行业也随之受益,航运和电力设备行业的盈利能力也会因电力行业的复苏而增强;

  线索四:消费转移。

  目前,消费转移已经展开,国内消费的高速增长是值得期待的,特别之中部消费的兴起,这将直接拉动可选消费品和必选消费品的需求,间接拉动基础化工行业的需求增长。

  结合以上四大线索,分三个阶段来寻找“胜者”。

  第一阶段,在物流,电网改善,中部城市化,消费转移的过程中,看好必选消费品、铁路设备、钢铁、铜、建材等行业;第二阶段,在第一阶段选出的行业盈利能力恢复之后,应该关注它们的上游行业,电力、航运和建筑;第三阶段,同理,当电力、航运和建筑的盈利能力和产能利用率达到一定阶段时,再次沿着产业链的上游寻找,如电力设备行业。根据这样的逻辑,结合估值选出了十大“胜者”:方兴地产(HK817),远洋地产(HK3377),雨润食品(HK1068),东方电气(46.33,0.37,0.81%)(HK1072),中海油服(17.38,0.39,2.30%)(HK2883),李宁(HK2331),成渝高速(HK107),江西铜业(28.51,0.55,1.97%)(HK358),中海油(HK883),中信银行(5.08,0.12,2.42%)(HK998)。

  另外一个纬度,利用金融工程和行业分析员自下而上的方式寻找“剩者”。选用了BP、EP和DY为估值指标,运用EBIT/I、Current Ratio,D/E等安全指标,再结合行业分析员的分析,最后选出的“剩者”组合如下:中外运航运(HK00368),新疆新鑫矿业(HK03833),DBA Telecommunication Asia H(HK03335),美兰机场(HK00357),洛阳钼业(HK03993),中国民航信息网络(HK00696),上置集团(HK01207),晨讯科技(HK02000),上海集优机械(HK02345),飞毛腿集团有限公司(HK01399),保利协鑫能源(HK03800),合生创展集团(HK00754),味千(中国)(HK00538),锦恒汽车安全技术(HK00872),天能动力(HK00819),兴达国际(HK01899),安徽天大石油管材股份(HK00839),海天国际控股有限公司(HK01882),宏华集团(HK00196),特步国际控股有限公司(HK01368),绿城中国(HK03900),上海证大(HK00755),合景泰富(HK01813),银泰百货商店(HK01833),山东墨龙石油机械(HK00568)。

  下半年,香港中资股依然乐观。

  中美经济都已经过了最坏的时候,开始慢慢的复苏。自下而上的盈利预测显示,TRIPLE-C指数2009年的业绩增长达到15.7%,而房地产、煤炭、汽车等行业都有可能进一步上调盈利预测,电力有可能下调盈利预测,申万海外部自上而下的09年TRIPLE-C盈利增长为17.7%,由原先的-5.8%上调了22%,这大大提高了TRIPLE-C和HSCEI指数09年底的合理点位。

  估值方面,Triple C指数的相对估值还是低于2004年来的历史均值,但已经恢复到了雷曼兄弟破产前的水平。从更长的恒生指数看,当前恒指的相对估值和历史均值相比,差异并不大。很多投资者担心现在的PE可能偏高,但处于经济复苏期,PE可以给的高一点,所以合理估值可以进一步提升。从国际估值比较来看,Triple C指数的相对估值略有点高,但美元贬值的预期和香港金管局不断注入的流动性将支持香港市场的上涨,流动性泛滥局面在未来半年不会改变。DDM模型的结果显示香港中资股还有30%的上涨空间。

  结合长期和短期的因素,申万海外部推荐STAR策略。Survivor、Thriver、Ample liquidity和Revision of earning。超配钢铁、汽车、电力设备、可选消费品、煤炭、房地产、银行和软件,低配医药、化工、硬件、航运、电力、港口、高速、食品饮料和通讯运营。

  分会场一:3G给电信业带来影响比预期大 看好联通电信

  分会场二:可选消费品行业2009年下半年投资策略

  分会场三:必需消费品行业2009年投资策略

  分会场四:石油石化行业2009年下半年及2010年的投资策略

  分会场五:金属行业投资寻找产能约束和需求恢复的超预期

  分会场六:香港中资煤炭电力股年中策略

  分会场七:内外经济复苏时间差推动内房股逆风飞扬

  分会场八:2009年下半年超配银行股标配保险股

  分会场九:中资交运行业投资策略:跟随产业转移的步伐

  分会场十:核电扩容在即 看好电力设备制造商