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星期二, 六月 16, 2009

萧条时期的八种品牌策略


  经济萧条时期该怎样去做品牌?怎样换挡开车?常用的方法是降价,这是完全错误的做法。在经济萧条阶段,我们要进一步的提高价格,提升消费者对我们品牌的忠诚度,同时让他们越来越关注我们的品牌;如若不然,我们也要尽可能地维持我们的价格。

  中国的经济增长放缓不同于其他发达国家。在美国,受最大影响的就是投资者和那些中低收入者,最大的特点就是负债。个人有负债,国家也有负债,资产的价值就缩水了。在中国,受影响最大的是那些低收入工人和企业家,而且失业导致了很大的不确定。但是,不管表象怎么样,结果却是一样的,那就是,美国和中国的消费者花钱少了,而且在中国和美国都一样地有更多的产品出来追逐那些缩水的钱包。

  吸引消费者购买产品的第一步就是要了解消费者内心的真正感受。在中国,中产阶级对自己的未来充满信心,而大众市场往往却表现得更保守。现在,这种心态在慢慢地变化,在从乐观向上转变为求平稳,求保守,大家都意识到和谐社会是非常重要的,稳定也是重要的,在每一个顾客的心里都在想先有稳定再有进步。这时候,我们要传递的信息就是让消费者觉得我们能够掌控未来。在这里,我跟大家分享八种适用的营销策略。

  第一,从形式转变为实质。牛排的品质要比诱人的吱吱声来得更重要,我们营销就要讲产品的实质。在美国现代劳恩斯这一款车卖得特别好,因为宣称说自己的性能和宝马车是一样的,但价格要比宝马车便宜。市场调查表告诉我们,现代是唯一一个在08年到09年实现销售增长的牌子。所以,所有的品牌都要重新审视品牌的核心实质,包括我们的竞争核心。耐克依然只是单单进行自我表达是不够的,还需要讲述生活中带给消费者的体验;雷克萨斯更重要的是去讲品牌而不是单单去描述身份、形象;劳力士如果去讲自己精湛的工艺就能令人信服,而且能够传递“品位精湛工艺的男人才是真正拥有完美的男人”的观念;快速消费品,现在开始讲营养,飘柔强调浓度,洗发水浓度高了所以里面营养成分就高了,这就是讲的实质;Smart,车不仅酷,而且更省油,是一个聪明的解决之道;一个比较老的中国移动(77.8,-2.00,-2.51%)广告,讲实质,讲它的网络覆盖。我们要重新审视品牌的内在实质,以前卖的是产品现在卖的是帮助。

  第二,给消费者更多的精明选择。经济萧条的时候大家一分钱都要掰成两半来花,但是,简单地给消费者以折扣是不够的。中国人想省钱,但更想在省钱的同时证明自己在花钱上是精明的,所以,要让消费者觉得是在精明地花钱。比如,滴露洗手液通过节省外包装的成本,给消费者多一个超值选择,佳洁士同样的价钱把量给提升了,南孚电池引导消费者把旧电池继续应用于一些用电强度低的电器而不是扔掉,麦当劳针对网上的顾客在自己的网站提供优惠券下载,篱笆网让消费者组织起来通过团购来省钱……

  第三,重组我们的产品组合。这对跨国品牌来讲特别的重要。价格昂贵市场份额就低,因为很多消费者承受不起。我们应该打造一个很宽的产品组合去吸引大多数的大众市场。很多跨国公司正在降级自己的品牌并拓展产品组合,努力做到在提供降级或者低价产品的时候,保证消费者得到的是不同的价值体现而不单单是便宜的产品。高露洁刚进入中国市场的时候,主打的一个牌子是很贵的高露洁全效牙膏,当时达到了3%的市场份额,然后降低了生产成本,最重要的是还给出了一个大众市场的利益点—简单,这样一个低价产品出来的同时也不会影响到品牌本身的高端形象。

  另外,大众市场具有保护性的价值,比如,经济萧条再厉害对舒肤佳却没有造成任何伤害,因为舒肤佳的价值是体现大众市场保护性的价值。产品便宜但带来的利益却可能是打动消费者内心的,满足消费者的需求,但千万不能伤害到自己品牌的高端形象。

  第四,从硬销售转到软销售,从机会主义转到实质关怀。受金融危机的影响,全世界的顾客都有焦虑感,公司要传递出真诚关心消费者的信息。从商业角度来说,中国人对商业的信任度还比不上对其他机构的信任,中国政府有79%信任度,媒体是63%,那些非政府组织有55%,而商务只有54%,所以公司一定要打造自己的诚信度,把重心放在规模上面。中国人特别相信规模大的东西,汇丰在中国打造一个很大的市场就比较难,因为它的规模还不够大。

  第五,重新定义产品功用。不讲欲望,讲实际需求,将生活中缺乏某个产品带来的负面效果。同一个高端产品,经济萧条的时候可能不能强调给顾客带来的奢侈享受,应该突出其相对更加实际的功用。比如,不景气的条件下,宜家不强调产品的美观漂亮,而强调产品的简洁实用,甚至是幽默。

  第六,回归家庭价值观。中国是一个儒家社会,家族代表社会最根本的元素,家庭要是有问题,每个个人就都有问题。针对这种情况,企业可以强调产品给家庭带来的影响,重心可以放在由家庭所带来的和谐。经济萧条的时候家庭就像避风港,企业应该能成功把功能利益点和情感利益点联系在一起。比如,飘柔讲抗油洗发水,不单单说抗油,展示产品的时候是展示一个小女儿去抚摸妈妈的秀发;另外比如说礼品,最好的礼品就是给家人的礼品,送礼可以帮助加深彼此的关系。

  第七,强调产品在生活中扮演的角色。如今大家花钱都非常谨慎,要使你的产品能使顾客的生活变得不一般,能帮助消费者的人生进程不断进步的。“在你人生最关键的时刻助你一臂之力”,“喝掉被动的情绪,使工作胜人一筹”,“没头屑,更自信”,这些广告传递出来的产品特质值得学习。

  第八,从插科打诨到建立同理心。在危机中要表现更大的同理心,如果在经济萧条的时候语调还是插科打诨开玩笑是不管用的,也是不合时宜的;一点点的幽默是可以的,但现在绝对不是开玩笑的时刻。这个时候,做品牌要宣扬的公司作为企业公民如何乐于助人帮助那些乐于助人的人,而不是单单讲自己的产品。雕牌是中国最成功的品牌之一,因为它把省钱和对下岗人的关爱完美地结合在一起:如果可以用一点点为什么要用那么多?一点点就可以洗很多的衣服!只是这样说还不够,雕牌还告诉人们:你这样做了,即便经济上再困难也还是做一个好妈妈—孩子更开心,社会也认可妈妈所扮演这样一个呵护的角色。

  全球各个市场都经历过经济萧条,有很多的经验可以借鉴,我们从历史上也可以学到国家、公司是怎么重新定位自己的。在困难的时候,人们期望人生能够多一点安慰:阿根廷有一个很简单的汤的广告,告诉人们汤带给人们的是什么—快乐、关怀、同情、责任心,6个月的时间,广告汤的市场份额上涨了42%。

  中国人和网络的关系与西方人和网络的关系是不同。比较而言,对于西方人来说,因特网是功能性的,但东方人对非常有感情,中国的消费者主动上网,然后在网上有各种各样的社团。这对品牌建设来说是一个战略机会:企业通过自己的网站给消费者提供一个平台,让品牌和消费者之间有一个互动,提高消费者的忠诚度,加强消费者和消费者,消费者和品牌之间的关联。

星期日, 五月 17, 2009

估值优势能否引大象起舞 与后5-30情形差别尚大

估值优势能否引大象起舞 与后5-30情形差别尚大

http://www.sina.com.cn  2009年05月17日 16:08  红周刊

上证指数

  《红周刊》记者 承承

  近期,中小盘股上涨乏力,地产、金融等大盘权重蓝筹股逐步走强,行情大有从“八二行情”向“二八”行情转换之势(见附图),走势与2007年的“后5•30行情”非常相似,这是否意味第二轮“后5•30行情”即将来临呢?

  权重蓝筹股走向对股指影响极大

  由于前期题材股的疯狂,蓝筹股的股价未能得到有效表现。数据显示,自“11•7”行情发动以来,各种题材概念股的股价均一飞冲天,在去年11月7日到今年4月30日期间,上证综指上涨了44.24%,深成指上涨了79.04%,中小板综指上涨了105.47%,但统计两市总股本在10亿股以下的1353只中小盘个股(剔除停牌股后,沪市680只,深市673只)的表现来看,沪市680只中小盘股中涨幅超过同期沪指涨幅的就有644只,平均涨幅116.5%,占比97.41%;深市673只中小盘股中涨幅超越同期深成指涨幅的有513只,平均涨幅134.87%,占比76.23%,而中小盘个股代表中小板综指的273只成份股中有173只个股涨幅超越同期中小板综指涨幅,平均上涨达到161.32%,占比62.77%,

  与中小盘股表现相反的是,该时间段内的大盘股表现则非常一般,上证50成份股中仅有25只个股涨幅超过同期大盘的44.24%涨幅,而目前涨幅超越大盘的个股90%以上总股本均在100亿股以下,如江西铜业(24.38,-0.23,-0.93%)驰宏锌锗(19.29,-0.07,-0.36%)辽宁成大(27.67,-0.31,-1.11%)上海汽车(15.00,0.01,0.07%)西部矿业(13.59,-0.04,-0.29%)保利地产(22.51,-0.21,-0.92%)南方航空(5.39,0.02,0.37%)等个股涨幅虽在100%以上,但其权重小对股指影响并未起到决定作用;而对股指涨跌起决定作用的工商银行(4.29,0.00,0.00%)中国石油(13.17,0.06,0.46%)建设银行(4.60,0.02,0.44%)中国银行(3.61,0.01,0.28%)等超级大盘股股价在同期的表现差强人意,仅分别上涨了10.84%、12%、12.97%、13.64%;同样在深证100指数的成份股中的股本总数超过20亿股的仅有21只,平均涨幅为67.76%,其中涨幅超过100%的仅有西山煤电(26.00,0.15,0.58%)泛海建设(14.03,0.17,1.23%)长安汽车(8.91,0.00,0.00%)3只个股,它们也因股本相对较小,对股指的影响力相对较弱,而万科A(10.41,0.00,0.00%)鞍钢股份(9.82,-0.18,-1.80%)等权重极大个股,表现也非常平淡,二者仅分别上涨了51.7%和49%,明显拖累深成指的上涨高度。

  迎接蓝筹股王者归来

  随着投资者对国内外经济有所好转的预期、海外股市的逐步回暖等多重利好下,5月4日的A股以小阳线开盘,上证综指迅速收复了2500点关口,以中国石油、中国神华(27.19,0.13,0.48%)、工商银行等为代表的指标股全线上涨。

  随着行情向纵深发展,大盘股在其后交易日中的市场表现也日渐突出,数据显示,截至5月14日收盘,代表两市大盘蓝筹股走势的上证50指数(2022.301,0.74,0.04%)和深证100指数在5月份的前9个交易日中分别上涨了6.64%、7.22%,而同期上证综指涨幅为6.55%,而在5月份以远超越沪深大盘涨幅的中小盘100指数仅上涨了3.91%,中小盘个股整体处于滞涨状态。

  从上证50指数成份股的股价表现看,以上海汽车、北辰实业(5.57,-0.09,-1.59%)、保利地产、邯郸钢铁(4.80,-0.07,-1.44%)为代表的地产、钢铁、汽车股表现最为优异,9个交易日内涨幅均在16%以上,而中国石油、招商银行(17.17,-0.06,-0.35%)宝钢股份(6.29,-0.08,-1.26%)等超级大盘股虽然表现没有上述个股优异,但涨幅也依然可观,均在10%以上,特别是5月13日中国石油更以6.07%涨幅宣告大盘蓝筹的王者归来。

  大盘股估值优势开始显现

  其实,行情发展到现在,无论从市盈率还是市净率来看,当前A股市场低估值的品种已经不多,可投资的的品种却越来越少,而前期涨幅很少的大盘股估值优势逐渐显现。目前市值排名居前的前20大国有大市值公司2008年净利润为6025.2亿元,同比增长60.1%;2009年一季度净利润为1544.72亿元,同比增长0.61%。剔除这20家公司后的其余1500多家上市公司2008年净利润总额为2406.88亿元,同比下降44.83%;2009年一季度净利润总额为591.47亿元,同比下降50.43%,大盘股的价值优势明显;目前,这20家公司2008年末的静态市盈率为14.59倍,2009年动态市盈率为14.3倍;而其余公司的2008年末静态市盈率为45.94倍,2009年动态市盈率为26.9倍。

  同时,依据附表也可以看出,在当前大盘股与中小盘股之间关系与2007年“前5•30行情”何其相似,当年的中小盘股估值明显高估,泡沫严重,股价一飞冲天,随着2007年“5•30”的大跌,前期疯涨的题材股受到压制,行情风格在其后数个交易日得以转换,原本表现一般的大盘股得以机会施展拳脚,展开了一波长达4个多月的上涨,多只大盘股涨幅惊人,特别是在2007年7月6日至10月16日期间,上证综指上涨了68.48%,而包含当时沪市最大前50只权重股的上证50指数却上涨了72.32%,其中像江西铜业、中国铝业(10.87,-0.07,-0.64%)中国国航(6.59,-0.12,-1.79%)中国联通(6.68,-0.09,-1.33%)中国石化(10.59,-0.01,-0.09%)等一大批个股涨幅均超过100%。如今大盘股与中小盘股之间的比例关系与“5•30”时有着惊人相似,再加上目前中小盘股已经出现滞涨,大盘股开始蠢蠢欲动,理论上存在着进一步上涨的空间,这可能暗示即将上演第二轮“后5•30行情”。

  与后“5•30”情形差别尚大

  不过,投资者仍需警惕的是,两段行情发生背景有本质差别。2007年的后“5•30”行情发生是在中国经济以两位数的增长、大盘蓝筹股本身业绩大幅增长、市场资金面充足(在2007年7月6日~10月16日共68个交易日,上证50指数50只成份股成交额为9.5万亿元,平均每天将近1400亿元)、股改限售股解禁较少(多只“601”系个股上市不满一年),如今,国内外经济仍处于低谷,全球经济增长乏力,A股上市公司业绩也较前期出现明显回落,不断解禁的限售股正源源不断冲击市场,表现上看如今行情像2007年一样逐渐向“后5•30行情”转变,市场中基金新增规模的不断扩大以及后续资金的不断入市,让大盘蓝筹股在短期来看仍有上涨的可能,但现实的经济压力、资金面压力(以2009年4月28日~5月14日统计,上证50指数成份股共成交了0.52万亿,平均每天不到600亿元)、限售股解禁压力让上涨行情能否继续顺利演绎恐存很大变数。尤其在近日,大盘成交量明显下滑,上攻乏力,如发动“后5•30”的权重股行情,没有充足资金的支撑,或也仅是昙花一现。

Weekly Z Turn Letter - 17/05/09



1. Base Money vs. Excess Reserves & Credit Growth in a glance.

Still seeing banks preferring to have their money deposited with the
FED other than lending it out or worse, having no people to lend to.
Chart 1. Base Money vs. Excess Reserve and Chart 2. Credit growth.

2. A share time

As previously said, most of the A Share mutual funds are now running
at or close to their maximum stock holding limit of 85%. So for the
market to continue to rally, it requires bullets from either corporate
or retail investors.

A better way of playing (Or manipulating) this, is to keep the overall
market looking good and hot, by popping up big index weighting names
like Oil, Steels, Banks and Properties, while taking profit on those
100%+ thematic names. That is exactly what was happening for the past
2 weeks. Since 5th May, while Shang Hai Composite index was still
rallying, more than 60% of the stock names have dropped more than 2%.
Same thing happened when the market topped at the end of 2007, while
index and big names were still marching higher, 80% of stocks have
already seen their high 2-3 weeks before the index peak.

Few numbers below, fyi.
                                    SHComp   SZComp   Mid-Small Cap
7/11/08-30/4/09               44.24%     79.04%     105.47%
                                       SH50      SZ100     Mid-Small Cap
04/05/09-Now                   6.64%      7.22%       3.91%

(SH50 and SZ100 are used cos they are more big index names
concentrated compared with SHComp and SZComp)

3. Credit Card Delinquency bits

Below is the figure of credit card delinquency rate in April
                         March     April
Amex                  8.8%      10.1%
Citi                     9.66%     10.21%
BoA                    8.8%      10.1%
Wells Fargo         9.68%    10.03%
Jpm                     7.13%     8.07%

Given April is the month in which household receive check of their tax
return, a decrease in delinquency rate was normally observed compared
to this year’s big jump. Total lost of credit card business, is
estimated to be around 70-75 Bln USD in 2009 according to Jpm, using a
10%+ rate.

4. A very good point made by Bridgewater on Unemployment.

"Normally, labor markets lag the economy because incremental spending
transactions are financed via debt, stimulated by interest rate cuts.
But as long as credit remains frozen, spending will require income,
and income comes from jobs. And debt service payments are made out of
income. Therefore, in a deleveraging environment job growth becomes an
important leading, causal indicator of demand and other economic
conditions.

"... The bounce in the economy and the stabilization in markets
reflect government actions that are big enough to impact near-term
growth rates, but are not sufficiently directed at the root problem of
excessive indebtedness to produce permanent healing. The deterioration
in employment markets will continue because companies' profit margins
are so deeply damaged that a little bounce in growth won't do much to
alter their need to cut costs. This deterioration in labor markets
will undermine demand and continue to pressure loan losses, which will
keep the pressure on the banks and elevate the cost of capital for
tentative borrowers, inhibiting credit expansion."


5. New Business Weekly

Cars from BYD and the electricity re-fill from Better Places.

http://www.betterplace.com/

The Wall Street Journal reports that Better Place Inc. has
demonstrated its battery exchange technology for the first time in
Yokohama, Japan.  The company has posted a video demonstration of the
process in which a specially designed electric car has a depleted
battery exchanged for a recharged battery in under a minute.  Here are
two interviews with Better Place founder Shai Agassi explaining the
technology and vision for his company:

http://money.cnn.com/video/fortune/2009/04/21/fortune.bsg.agassi.better.fortune

6. For those who can understand Chinese, quote of the week

就宏观经济而言,“最糟糕的时期”或许正在过去,
但就沪深股市的股价来说,“最糟糕的时期”则早已被千点涨幅翻越过去。尽管证券市场将预期看得很重,但业绩与估值的长时间偏离还是不可想象的,这就像我们做比喻的那个寓言故事“龟兔赛跑”。单有兔子的跑,构不成故事;单有乌龟的爬,也构不成故事。而“龟兔赛跑”最大的看点是:远远跑在前面的兔子,睡了一大觉。

星期五, 五月 15, 2009

A very good weekly letter from John this week...

Faith-Based Economics
by John Mauldin
May 15, 2009
Visit John's MySpace Page

In this issue: 
Can I Have Some More of that Data, Please?
The Fault, Dear Brutus, is Not in Our Stars
Faith-Based Economics
Is Unemployment a Lagging or a Leading Indicator?
An Unsustainable Trend in Debt
Some Thoughts on the Health Care Problem

Why does government data need to be revised so often? Is it conspiracy, as some claim, or is it methodology? And if it is methodology that leads to faulty data, then why not change the methodology? Is unemployment a lagging indicator, as conventional wisdom suggests? We look again at the underlying assumptions to suggest that things are not always the same. And finally, we look at unsustainable trends, fiscal deficits, and health care -- there is a connection.

But first, a quick note about the latest "Conversations with John Mauldin" that I just did with Don Coxe and Gary Shilling. These two esteemed analysts have different views on whether commodity prices will rise or fall, and are not afraid to make their views known. I edited the final transcript today, and I can tell you that even though I was "at the table" I learned a lot reading it the second time. If you want to understand the nature of what is a very central debate, this is a must-read. This was a VERY lively debate. Most of my friends know that I am not shy, but it was hard to get a word in edgewise as these guys went at it. It was great fun to watch.

And if you have not yet subscribed, you can go back and listen to my Conversation with Chris Whalen and Rick Lashley on the banking crisis, and see if you can figure out what motivated the Manhattan district attorney's office to call me asking for clarification. Plus the quintessential piece with Lacy Hunt and Ed Easterling on the fundamentals of the current economic crisis, which many subscribers said was worth the price of an annual subscription. And then there is the Conversation I did with Nouriel Roubini. It is all there for you.

The new Conversation will be posted early next week. Subscribers will get an email notifying you when it is up. Also, George Friedman of Stratfor and I are going to start doing a regular quarterly Conversation that will be a separate product, but if you subscribe today you will get it as part of the regular service for a year.

Right now, we are offering a subscription for $109, $90 off the regular $199 price. To learn more, you can click here and subscribe, if you haven't already. Insert code JM77 for this special offer. You can enter that code on the final screen of the subscription process.

Note: When George and I record that first piece sometime in the next few weeks, the price will rise to $129 a year, so you should act now. As we add more features like the one with George, current subscribers will simply get the new services, but the price for a new subscription will rise. New subscribers will however get access to the previous Conversations, at least for now.

Can I Have Some More of that Data, Please?

One of my regular reads is the blog The Big Picture. They featured a short piece by Michael Panzner this week. He put together some rather interesting data and then asked a question, which gives me an opportunity for discussing government data. Let's see what he had to say, and then I will make my comments.

"Many market-watchers claim that U.S. economic statistics are increasingly being revised downward in subsequent periods, suggesting that the figures initially being reported by Washington are "puffed up," so to speak, most likely for political purposes.

"Well, I went back and had a look at the differences between the reported and revised data for various series, including monthly retail sales, nonfarm payrolls, industrial production, and durable goods orders, to try and figure out if the cynics are right.

"Using data from Bloomberg, I calculated whether the revised data for each month was lower than the first-cut estimate. Then I tabulated 12-month running totals for each series to see if there has been some sort of systematic bias (in other words, whether the pattern of monthly downward revisions was trending higher instead of undulating up and down).

"To make the comparisons easier, I subtracted the 12-month tally as of May 2002 (an arbitrarily chosen date) from the monthly totals for all four economic series so that the starting point for each would be the same — zero.

"Based on a quick read of a graph of the data (see below), it does seem as though the pattern of negative revisions has been trending higher lately, especially during the past year or so, suggesting that the cynics may be on to something.

12-Month Running Totoal of the Number of Downward Revisions to Originally Report Data

"That said, I am not a statistician, and the results may be nothing more than "noise." There is also the possibility that my methodology is lacking (because, for example, the margins-of-error for each month's data are relatively large, or because of certain quirks that crop up when an economy is in transition). Still, you gotta wonder..."

Actually, Mike (can I call you Mike?) your last thought is the correct one: "or because of certain quirks that crop up when an economy is in transition."

Go back to 2003-04. Notice that the numbers of downward revisions in non-farm payrolls are negative in your graph? Remember all the talk back then about the "jobless recovery"? We can now look back and see there were a lot of jobs being created. They just did not show up in the early statistics. And look at the opposite reaction in industrial production: here they revised strongly downward for a the better part of two years, yet it turned out there was a production boom going on.

Was all this a conspiracy on the part of the Bush administration to make things look worse than they actually were? Hardly seems like rational political behavior.

The "problem" comes from the methodology. There is no exact data for any of those statistics. They have to get as much data as they can and then make estimates. Part of the process of estimation uses previous trends. It is as if we were using past performance of a mutual fund or stock to project future returns. Even though we look at the past performance, we should know that past performance is not indicative of future results. Just look at some of the top-performing value-oriented mutual funds in the recent bear market, like superstar Bill Miller's Legg Mason Value Trust fund (LMVTX), the after-fee returns of which had beaten the S&P 500 index for 15 consecutive years, from 1991 through 2005. It did rather poorly last year, even in comparison with the S&P, which was horrid. Past performance is interesting, but it can disappoint. And sometimes rather viciously.

Now, just as saying that a fund on average will produce a 10% return does not mean that it will yield 10% every year, neither do government statistics work that way. While the methodology for each series of data is different, they all are more or less trend-following. They take past relationships in the data they can gather and use them to estimate current numbers. And -- this is important -- on average and over longer periods of time, they are pretty accurate.

They will revise the data many times over the coming years, getting closer and closer to the actual numbers. For instance, I can't remember exactly when, but it was several years later that we learned that we were already in a recession in the third quarter of 2000, at the very time most economists were calling for a robust economic future! (Except for your humble analyst, who was predicting a recession, and had been for some time because of the inverted yield curve, but that's another story.)

But in the short run, at economic transitions they are going to get it wrong, because the backward-looking data is mean-reverting. But how else would you do it? One of the keys to economic transitions is to look at the direction of the revisions. Recently, the revisions have all been negative. Things are actually getting worse than the initial data suggested. And during the last recovery the data kept getting revised upward, especially six months and one year later.

The Fault, Dear Brutus, is Not in Our Stars

Look again at the very useful chart above (great work, wish I had thought of it!). Non-farm payrolls, which for some odd reason everyone pays attention to, is especially wrong at the turns. Anyone trading on non-farm payroll data deserves the losses they will get.

One of the reasons that non-farm payrolls are so often revised is that the Bureau of Labor Statistics (BLS) is forced to estimate the number of new businesses being created each month that are simply under the radar screen of government statisticians. This number is called the birth/death ratio. You could not create a useful payroll number without this estimate, yet it is simply a wild-eyed guess based on past trends, which by definition we know will change at economic turning points.

Further, almost no one pays attention to the fine print in the data, which talks about margin of error. The statisticians clearly understand the limits of their data, even if the public does not. Often, the margin of error is larger than the number being given, so that a positive number may actually turn out to be negative, and vice versa, when viewed from a few years out.

As Cassius said in Julius Caesar, "The fault, dear Brutus, is not in our stars, But in ourselves, that we are underlings."

Faith-Based Economics

Should we cast aspersions on the data creators? I rather think not. The various government statistics creators are doing their best to give us information that, over time, will be useful. Some is more useful than others in real time. Some has large time lags before it is accurate. To expect the BLS or the Commerce Department to have accurate current data is expecting them to know the future. The very people who are the most critical would never presume to be accurate about the prices of stocks six months out (or even one month), on a consistent basis. Yet that is the kind of prescience they want from government statisticians.

Do you really want data from government sources that makes assumptions about economic recoveries and recessions? That is the job of independent economists, and they generally do it pretty badly. There is no need for the government to compound the errors.

Again, repeating myself, anyone who trades on government statistics as being anywhere close to accurate in real time deserves any losses they get. They are at best a foggy window through which we peer into the future. Taken together, and with some seasoning of time, they can be rather useful; but to pin hopes of a recovery or a bull-market run on one week's data is hazardous to one's wealth.

Reading and watching all the analysts and economists who "see" recovery in one set of data or another makes me wonder what sort of faith-based economics they actually practice. Just as it requires faith to believe in God, it also requires a lot of faith to believe in forecasts made on a single month's set of data, or based on past performance.

Are you interested in finding a real green shoot? Let's look for a quarter when the economic data keeps getting revised upward, two and three months out. That will signal a real recovery. As long as the data is being revised downward, the economy is "having issues," as my kids would say.

Quick sidebar to those who keep asking: Yes, I think we have seen the worst of the economic data, as far as GDP goes. But that does not mean we don't have further negative quarters in our future. I just don't think they will be a negative 6 like they have been the last two quarters. And we may even see a quarter this year with a positive number. But take it with a grain of salt when the usual suspects declare the end of the recession. Look into the data that produces the numbers. As Gary Shilling points out, eight of the last eleven recessions have had a positive quarter, only to see more negative quarters follow. GDP numbers are quirky. But here's to hoping for a real recovery when we do see the next positive number.

Is Unemployment a Lagging or a Leading Indicator?

There is a very interesting animated graphic done by Chris Wilson at Slate.com (http://www.slate.com/id/2216238/). It shows the progression of unemployment by US county over the last two years. I reproduce the beginning and ending stages of the graph for you below, and apologize to those of you who are reading this in black and white, as it will not be as dramatic. But if you watch the entire series, it shows how rapid the deterioration in unemployment has been. (It takes about ten seconds.) The first graph shows that there 2.6 million jobs had been created in 2006. The last one shows that job losses were 5 million through March and, if we add in April and estimates for May, it will be close to 6 million. Again, the actual animation is dramatic, and made my daughter go "Ouch!"

jm051509image002

jm051509image003

It's been 50 years since we have seen unemployment drop as rapidly as it has in the current recession. Given that we have a much smaller percentage of manufacturing jobs now, that volatility is breathtaking. Look at the data since 1930 from the St. Louis Fed:

jm051509image004

The typical pundit keeps telling us unemployment is a lagging indicator, and that the recovery will be well under way before it shows up in the job numbers. Therefore, you should buy what they are selling, because the recovery is on its way. But that may not be the case this time. One of my favorite reads, when I get to see it, is the economic analysis from Bridgewater. They are among the best thinkers anywhere, and everyone who follows them gives them a great deal of credence. This is what they wrote about unemployment being a lagging indicator last month:

"Normally, labor markets lag the economy because incremental spending transactions are financed via debt, stimulated by interest rate cuts. But as long as credit remains frozen, spending will require income, and income comes from jobs. And debt service payments are made out of income. Therefore, in a deleveraging environment job growth becomes an important leadingcausal indicator of demand and other economic conditions.

"... The bounce in the economy and the stabilization in markets reflect government actions that are big enough to impact near-term growth rates, but are not sufficiently directed at the root problem of excessive indebtedness to produce permanent healing. The deterioration in employment markets will continue because companies' profit margins are so deeply damaged that a little bounce in growth won't do much to alter their need to cut costs. This deterioration in labor markets will undermine demand and continue to pressure loan losses, which will keep the pressure on the banks and elevate the cost of capital for tentative borrowers, inhibiting credit expansion."

This again illustrates the problem of using past performance to project future results. You have to look at the underlying conditions in order to get a real comparison, and we have not seen a deleveraging recession in the US for 80 years. Using the past data in today's world is statistical masturbation: it may make you feel good, but it is not producing anything really useful, and may be harmful to your portfolio.

An Unsustainable Trend in Debt

This week, the federal government published two important reports on long-term budgetary trends. They both show that we are on an unsustainable path that will almost certainly result in massively higher taxes. By 2016 we will have to fund Social Security out of general revenues, as the surplus we now have will be gone. And there are no trust funds. They are a myth. It as if I wrote myself a check for $2 trillion and then declared I was worth $2 trillion. The money is just not there. Social Security makes Bernie Madoff look like a small-time crook.

And Medicare is in far worse shape. For those with the stomach, you can read Bruce Bartlett's analysis athttp://www.forbes.com/2009/05/14/taxes-social-security-opinions-columnists-medicare.html. He estimates that taxes will have to go up by 81% if we are to pay the obligations as they now stand.

Now that is unsustainable. It won't happen. And as the saying goes, if something is unsustainable, at some point it will stop. No getting around it. Long before we get there, change you will not like will be forced on the US.

The following headline caught my eye: "Obama Says US Long-Term Debt Load is 'Unsustainable.'" Yet they announced a $1.8 trillion deficit, which is really going to be at least $2 trillion, and are getting ready to pass health-care programs that will mean at least a trillion in deficits for as long as one can project.

How will they pay for it? Even getting rid of the Bush tax cuts will only produce a few hundred billion a year, which is nowhere near enough. They project much lower medical costs in the future, because they assume they are going to figure out ways to cut costs and make medical care more efficient. As if no one has ever tried that.

Yes, there are some savings on the margin; but the only way you really cut costs is to ration health care, especially health care in the last year of life, which is about 30% of health-care expenses. That is going to be very tough in the US. But when faced with a real budget crisis, the choices are going to be stark. And that crisis is coming if we do not control spending.

You cannot propose massive increases in spending without either creating crushing debt that the markets will simply not allow, pushing interest rates much higher and really slowing growth and hurting the economy. It is a simple fact that you cannot increase the debt-to-GDP ratio without limit.

We found the limit on personal and corporate debt this past year. We pushed the limits until the system crashed. And now the US government wants to basically do the same thing. They are planning to see where the limits on government debt-to-GDP will be. Unless cooler and more rational heads in the Democratic Party prevail, this is not going to be pretty. Sometime in the middle of the next decade we will hit the wall, and it will make the current crisis pale in comparison.

The only way to solve the problem is to grow GDP more rapidly than debt, and for that to happen you have to have policies which are shaped for the growth of the economy or massive savings by consumers. And right now we have neither. Cap and trade is hugely anti-growth. So are high corporate taxes, and Obama is proposing to effectively raise corporate taxes by closing loopholes for income earned outside the US. Much better would be to lower the overall corporate level to a competitive world rate and then require the offshore income to be taxed. A lower rate would actually increase tax revenues.

Looming protectionism worldwide is a problem. (See the article at http://www.msnbc.msn.com/id/30758018.) Towns in Ontario, Canada with a population totalling 500,000 have effectively barred US contractors from doing business with them, in retaliation for job losses stemming from US protectionism in the stimulus plan. That movement is spreading. A US steel mill with 600 union jobs will have to close down because its owners are not US-based, and thus it is not technically a US supplier. They are losing jobs to US-owned mills -- but those are US jobs. The insanity goes on and on. As I have written for many years, the one thing that really gets me worried is protectionism. That can make this very significant recession into a depression quicker than you can imagine. Bad ideas have bad consequences.

All in all, we face some very difficult decisions, not just in the US but all over the developed world. Ironically, the less developed nations will have fewer problems and on a relative basis will likely grow much faster than the developed world. But, multi-trillion-dollar deficits and massive new programs are not the right answer.

Obama is right: the debt load is unsustainable. Let's hope he will do more than talk, and show some budget restraint.

Woody Brock has given me permission to pass on to you his recent notes on this very topic of what we have to do to get out of this crisis. It will soon be an Outside the Box. Read it. It is a very sobering and thought-provoking piece.

Some Thoughts on the Health Care Problem

Now, some positive news. This week I visited the Cleveland Clinic and went through their Executive Health Program (more on that below). I got to visit for several hours with my doctor, Michael Roizen, of YOU: The Owner's Manual fame (not to mention all his subsequent books). They have now sold over 20 million copies, and I highly recommend them.

I have long been a student of medical trends, and long-time readers know that I think the next really big boom will be in the biotech world. I asked Mike what three things he thought would have the biggest impact in the next five years in medicine. What he said gave me hope, because he thinks there may be some advances in medicine that could help solve some of the basic health issues we all face, and at the same time give us some relief from the high and rising costs of medical care. I was aware of most of the research, but did not know that we were as close as it appears we actually are.

Briefly, he feels there are three developments in late-stage trials that could have major impacts. The first is the development of sirtuin, which so far seems to be delaying the effects of diabetes but also seems to work for a host of diseases that are inflammatory in nature (including many heart-related issues). It essentially delays the symptoms for 30-40 years. While the current trials are for very specific diseases, he thinks sirtuin will have a wide applicability and that it could be huge, as inflammation is the cause of a number of diseases. This could prolong useful life and forestall a number of debilitating conditions.

Second, there is a late-stage-three trial due out soon that promises to increase muscle mass. I have been reading about such developments, but was not aware that something might be available within a few years. This promises to help people stay active a lot longer than currently possible, which will be a good thing if we are going to live longer.

And finally, there is a study and trial which shows that DHA may delay the onset of Alzheimer's disease, which eats up a significant portion of US medical budgets.

I recently spent time with a research doctor at the University of California Irvine who believes that muscular dystrophy and other brain/nerve-related diseases may be conquered within five years.

We may just get lucky. Instead of high and rising medical expenses that we cannot pay for without bankrupting the country, we may be able to reduce our medical bill by staying healthier and living longer.

Everybody should be like my personal hero, Richard Russell. I hope to be writing as well as he does when I am 85. With some luck, I might just make it.

Let me quickly recommend to my readers that they get serious annual physicals. At the Cleveland Clinic this week I saw seven doctors in one and a half days, and went through some serious poking and prodding. The program was tailored to my needs, as it is different for every person. You see professionals who are geared to your physical challenges. They make all the arrangements, and a staff person walks you into see the doctors, who are on very tight schedules.

The advantage of the Cleveland Clinic is that they are very oriented toward helping you not get sick in the first place. I am turning 60 this year, and Iwant to be active for a very long time. You have to be proactive.

As an aside, I had a colonoscopy. I was really dreading it, but it is one of those things you need to do. As it turns out, it was nowhere near as bad as I thought, and they basically gave me a drug which allowed me to relax and only experience a little discomfort. ("You are going to feel really relaxed in about 30 seconds.")

You can learn more at www.clevelandclinic.org/executivehealth. Whether it is there or somewhere else, get a serious physical. I want you to be reading me in 25 years as much as I want to be writing.

It is time to hit the send button. I will close by wishing you a very healthy week.

Your really an optimist at heart analyst,

John Mauldin
John@FrontLineThoughts.com

星期二, 五月 12, 2009

Stat Arbitrageurs: Merchants of Volatility



Neil OHara


Statistical arbitrageurs have demonstrated the ability to make money during tough times. “Stat arb tries to remove market risk to a degree that you really don’t see in any other strategy,” says Alain Sunier, portfolio manager of Highbridge Capital.

Like many hedge fund firms, Highbridge Capital Management had an absolutely miserable year in 2008. Its flagship Highbridge Capital Corp. multistrategy fund, which previously had experienced only one down year since Highbridge co-founders Glenn Dubin and Henry Swieca launched it in 1992, fell by more than 27 percent. Its convertible arbitrage portfolios, long a strength of the New York–based multistrategy powerhouse, did even worse, dropping about 45 percent. Between the losses and investor redemptions, the firm saw its hedge fund assets under management plummet from $27.8 billion at the start of 2008 to $17.3 billion when this year began. 

Highbridge, which is majority-owned by banking giant JPMorgan Chase & Co., had one bright spot, however. Its statistical arbitrage hedge fund was up more than 22 percent in 2008, taking advantage of some of the same forces that sent its other funds tumbling. As Highbridge portfolio manager Alain Sunier explains, statistical arbitrage funds profited last year from equity price distortions caused by sudden drops in liquidity and the spikes in volatility that typically accompany them. 

“Stat arbs take the other side of a move,” Sunier says. “We provide liquidity. If it’s a good time to do that, we earn an economic rent as prices return to normal.” 

In a world as desperate for liquidity as most equity markets were in 2008, rents soared for anyone willing to supply it — stat arbs included. And with no sign that equity markets will settle down anytime soon, stat arb funds look poised to enjoy success through 2009 and perhaps beyond. 

Statistical arbitrageurs employ a quantitative rapid-fire trading technique that relies on computer models to detect anomalous price movements among equity securities that normally trade in tandem. Although stat arbs as a group didn’t come close to matching Highbridge’s performance — Morningstar’s statistical arbitrage index fell 6.21 percent in 2008 — they did well in a year when the Morningstar 1000 hedge fund index dropped 22.41 percent and the Standard & Poor’s 500 index declined by 38.5 percent. And though most hedge fund managers suffered their worst losses in the fourth quarter, stat arbs managed to deliver positive returns as the year came to a close: The Morningstar statistical arbitrage index was up 1.44 percent in the final three months of 2008, compared with a 10.62 percent loss for the broader Morningstar 1000. 

It’s a dramatic turnaround for a strategy that had been all but left for dead after the summer of 2007. During the first two weeks of August that year, statistical arbitrageurs — including major players like AQR Capital Management, D.E. Shaw & Co., Goldman Sachs Asset Management and Renaissance Technologies Corp. — suffered huge losses. Goldman’s once–$5 billion Global Equity Opportunities Fund, for example, was down 30 percent; the then–$1.7 billion Highbridge Statistical Opportunities Fund fell 18 percent. For managers like Goldman and Highbridge that were able to hold on, performance snapped back later that month, but those that were forced to liquidate missed the rebound. In retrospect the crippling losses were more the result of margin calls that originated in the credit markets than of any flaw in statistical arbitrage theory, according to Andrew Lo, a finance professor at the MIT Sloan School of Management. 

“There was some kind of unwinding, most likely due to a multistrategy fund that needed to raise cash to meet margin calls for other investments,” says Lo. 

Investors nonetheless were spooked and took flight. Judith Posnikoff, a managing director and co-founder of Pacific Alternative Asset Management Co., an Irvine, California–based firm that manages about $9 billion in funds of hedge funds, estimates that between one third and one half of the hedge fund capital dedicated to statistical arbitrage had fled the strategy by early last year. At the same time, proprietary trading desks at many of the big investment banks also got out of the game. The exodus set the stage for a rebound in 2008. Lo points out that stat arbs tend to be long volatility, which shot up to record levels in the fourth quarter of 2008. 

“Spreads widened, volatility increased, and as a result, the profitability of these strategies grew,” says Lo, who is also founder, chairman and chief scientific officer of Cambridge, Massachusetts–based AlphaSimplex Group, a $700 million quantitative hedge fund manager. “Those were ideal conditions for stat arb.” 

Stastical arbitrageurs behave like quasi–market makers — buying stock at the bid price or selling it at the offer, but not doing both at the same time. True market makers, of course, have an obligation to do both. That makes them vulnerable when stocks are moving quickly; they can end up short in a rising market or long in a falling market. To compensate for that risk — known as being “short gamma” in traders’ lingo — market makers widen bid-offer spreads in volatile markets. Although stat arbs are not required to make a two-way price, they still benefit from the wider spreads. 

“The strategy makes money by providing structured liquidity to the market,” explains Paul Simpson, who co-manages two statistical arbitrage funds for Old Mutual Asset Managers in London. “As volatility increases, so does the opportunity to profit from more extreme price action.” 

Managers credit their fancy computer models rather than market structure as the source of their alpha. Every stat arb fund has a different model — often more than one — but Simpson says the models typically track the relationship between either stocks that normally move in the same direction at the same time (correlation) or stocks that don’t always move in the same direction but fluctuate over time around an observable constant such as a dollar spread or a price ratio (co-integration). 

Simpson knows whereof he speaks. After starting his career in the late 1980s in risk management, he worked as a proprietary trader doing equity arbitrage at several major securities houses, including Deutsche Bank and UBS. He eventually ended up at hedge fund Millennium Capital Management in London, where he and colleague John Dow jointly managed the statistical arbitrage program. In January 2006, Old Mutual hired Simpson and Dow, who together run about $320 million in two statistical arbitrage funds using models they built about seven years ago and continue to refine. Their flagship fund returned 18 percent in 2008. 

Like almost all stat arb funds, the Old Mutual portfolio is market-neutral — meaning its returns owe nothing to movements of the market as a whole. Although some stat arbs may use fundamental information about equities, such as price-earnings ratios, in their models, most — including Simpson and Dow — do not. 

“Our model is entirely driven by relative price evolution,” Simpson notes. “Mean reversion is a well-observed phenomenon in equity markets that exists at every time interval from a few minutes out to several years.” Simpson and Dow’s flagship fund trades large liquid equities on a global basis; the average holding period for each position is typically measured in days, not weeks. 

Old Mutual’s average holding period, in fact, is shorter than that of many stat arbs (Paamco’s Posnikoff estimates the industry average to be two to three weeks). But even a week is practically an eternity for Marek Fludzinski, whose New York–based Thales Fund Management turns over 10 to 40 percent of its $1.2 billion portfolio every day. Flud­zinski, who has a Ph.D. in theoretical physics from Prince ton University, applies mathematical principles to extract tiny distortions from mountains of data and thereby predict market market moves that may last for a few hours at most. 

He has been doing statistical arbitrage since the early 1990s, first at D.E. Shaw and then at Swiss Bank Corp. In 1994 he started Thales Financial Group with seed money from Paloma Partners Management Co., the now–$2 billion Greenwich, Connecticut–based investment firm founded by Donald Sussman. In January 1999, Fludzinski launched the Thales Fund, which had a largely successful run until it hit the skids in August 2007. Thales finished that year down 8 percent and suffered significant withdrawals as a result. Instead of soldiering on with a model that was no longer delivering the goods (it looked for trends that would play out over three to ten days), Fludzinski elected to return investors’ money. He launched a new fund last May using what he says iss an improved model. He shortened the average duration of the trends he looks for and built in an optimization routine that chooses the best time scale for each trade. 

Thales wasn’t the only shop to experience redemptions after the 2007 carnage. In fact, even managers who did well suffered withdrawals, not only at the end of 2007 but all through 2008. Paamco’s Posnikoff says stat arbs offer investors better liquidity than most hedge fund strategies do — they can’t justify long lockups for portfolios that turn over every week or two — so investors who needed cash dipped into stat arb funds as if they were ATMs. 

The credit crunch exacerbated the pressure on stat arb managers, as those who stayed in the game had to cut back their leverage too. Before August 2007 it was not unusual for statistical arbitrage funds to use as much as eight times leverage, says MIT’s Lo. “Nowadays leverage has come down dramatically,” he notes. “You would be hard pressed to find a stat arb manager getting more than five to six times leverage, and the typical leverage being used is probably three to four times.” 

Highbridge’s Sunier says that as a result stat arb was better placed than many other strategies to weather the market storms in 2008. “The supply-demand balance has been quite favorable for the short-term forecasts that lie at the heart of stat arb profitability,” he explains. “I do feel that those conditions will remain with us for some time.” 

Sunier is not alone. Posnikoff projects that the CBOE volatility index, or VIX, a key measure of the U.S. equity market’s expected near-term volatility as expressed by the prices of S&P 500 index options, will remain high through the end of this year, trading between 40 and 60. To protect against the eventual decline in volatility, she favors high-frequency statistical arbitrage funds that turn over their portfolios every two or three days. “The short time frame adapts to changes in volatility more quickly,” Posnikoff explains. She expects these funds to thrive even when the markets calm down and volatility recedes to a more normal range — a VIX of 20 to 35. Her biggest challenge is to find capacity; managers who trade like whirling dervishes can handle only a limited amount of assets. 

Fludzinski, for his part, intends to cap Thales’s gross assets — its longs plus its shorts — at about $2.5 billion. He is almost halfway there, having raised some $300 million in capital for the new fund, which has a leverage target of four to one. “The limitation is liquidity, the need to trade in and out of stocks quickly,” says Fludzinski, whose fund was up about 13 percent last year in just eight months of operation. Thales’s positions tend to be in large- and midcap stocks that can accommodate the frenetic pace of trading. 

Although high volatility usually boosts returns for stat arbs, too much of a good thing can be harmful. In extreme market conditions indiscriminate forced selling overwhelms normal trading relationships and the models stat arbs use don’t work. Jaeson Dubrovay, senior consultant for hedge funds at Cambridge, Massachusetts–based investment consulting firm NEPC, sees the sweet spot for stat arbs in a VIX range of 20 to 40. “Below 20 nothing is moving, and above 40 everything is moving either up or down together,” he says. “Stat arbs need dispersion, where the best stocks outperform the worst stocks.” Dubrovay expects volatility to slide toward that sweet spot later this year and foresees an increase in dispersion too. Not surprisingly, he favors an allocation to statistical arbitrage at the moment as part of a diversified portfolio for clients who invest in hedge funds. 

At a time when investor confidence is low, liquidity is scarce and market volatility remains high — albeit lower than the record levels seen last fall — stat arbs are likely to enjoy a benign environment for some time to come. But in theory, statistical arbitrage is a strategy for all seasons because it depends on short-term relative price movements, not the intrinsic value of securities. The returns it generates are particularly attractive on a risk-adjusted basis even when market conditions are not so favorable. 

“Stat arb tries to remove market risk to a degree that you really don’t see in any other strategy,” says Highbridge’s Sunier.

星期一, 五月 04, 2009

I dislike him as a person... and his way of money making but I do like his writing


A photograph of Bernard Baruch looms ominously on the far corner of my PIMCO office wall. Vested, with pocket watch and protruding chin thrust prominently toward the observer, this well-known financier of the early 20th century at times appears almost alive. It was Baruch who almost schizophrenically cautioned investors during the stock market’s speculative blow-off in the late 20s that “two plus two equals four and no one has ever invented a way of getting something for nothing.” Three years later during the depths of economic and financial gloom he opined just the opposite: “Two plus two still equals four,” he said, “and you can’t keep mankind down for long.” Homo sapiens, as it turns out, stayed on the deck for much longer than Baruch envisioned – some historians having suggested that it was only war and not the rejuvenating economic spirits of a capitalistic peace that eventually turned the tide – but his words, first of caution and then of optimism, typify the way that fortunes were, and still are, made in the financial markets: Get your facts straight, apply them to the current valuation of the market, take decisive action, and then hold on for dear life as the mob hopefully comes to the same conclusion a little way down the road.

I stare into Baruch’s eyes almost every day – not that we are simpatico or kindred spirits of any sort – but when I do, it’s as if I can hear him almost whispering to me over the portals of time: “Two plus two,” he commands, “two plus two, two plus two.” The message –  fortunately, I suppose – ends there. If you thought I was receiving market calls from the ghost of Bernard Baruch I suspect PIMCO would have far fewer clients than we do today. But his lesson nonetheless remains clear: separate reality from exuberance either on the up or the downside and you have the ingredients for a successful market strategy.

Through my years here at PIMCO there have been numerous demarcation points where Baruch’s whispers almost turned into screams. Two plus two screamed four in September of 1981 with long-term Treasury yields approaching 15%, and two plus two boomed four in 2000 when the Dot Coms rose to prices that discounted the hereafter instead of the next 30 years. Similarly, 2007 was a screaming mimi with the subprimes – if only because the liar loans and no-money-down financing were reminiscent of a shell game, Ponzi scheme, or some other type of wizardry that was bound to lead to tears. 

2009 is a similar demarcation point because it represents the beginning of government policy counterpunching, a period when the public with government as its proxy decided that private market, laissez-faire, free market capitalism was history and that a “private/public” partnership yet to gestate and evolve would be the model for years to come. If one had any doubts, a quick, even cursory summary of President Obama’s comments announcing Chrysler’s bankruptcy filing would suffice. “I stand with Chrysler’s employees and their families and communities. I stand with millions of Americans who want to buy Chrysler cars (sic). I do not stand…with a group of investment firms and hedge funds who decided to hold out for the prospect of an unjustified taxpayer-funded bailout.” If the cannons fired at Ft. Sumter marked the beginning of the war against the Union, then clearly these words marked the beginning of a war against publically perceived financial terror.

Make no mistake, PIMCO had no dog in this fight, and has infinitesimally small holdings of GM bonds as well. In turn, the rebalancing of wealth from the rich to the “not so rich” is a long overdue reversal, one that I have encouraged in these 
Outlooks for at least the past several years. But promoting and siding with the majority of the American public in their quest for change does not mean that as investors, we at PIMCO stand star-struck like a deer in front of the onrushing headlights, doing nothing to protect clients. Our task is to identify secular transitions and to preserve and protect capital if indeed it is threatened. Now appears to be one of those moments.

The threat, of course, falls under the broad umbrella of “burden sharing” and is a difficult one to interpret and anticipate, if only because the concept is evolving in the minds of policymakers as well. But clearly, as this financial crisis has morphed from Bear Stearns to FNMA, Lehman Brothers, AIG and now Chrysler, the claims of stockholders and in some cases senior debt holders have suffered. Please hear me on this. That is the way it should be. Capitalism is about risk taking and if you’re not a risk taker, you should have your money in the bank, Treasury bills, or a savings bond, not the levered investment of a bank or an aging automobile company. Let there be no company too big, too important, or too well-connected to fail as long as the systemic health of the economy is not threatened.

Having acknowledged that, however, let me be clear that these risks, long swept under  the rug of prior Administrations, are now rising to a boil. The pressure to “survive well” or simply survive period is now clearly shifting to Wall Street as opposed to Main Street. The worm has turned, and our President, whom I voted for and still strongly support, has shed his predecessor’s regal robes for a populist’s cloak.

How does one invest during such a transition? Investors should recognize that this grassroots trend signals – most importantly – an increasing uncertainty of cash flows from financial assets. Not only will redistribution and reregulation lead to slower economic growth, but the financial flows from it will be haircutted and “burden shared” by stakeholders. In turn, the present value of those flows should reflect an increasing risk premium and a diminishing multiple of annual receipts. PIMCO’s Paul McCulley, famous for a catchy phrase or a light-bulb-generating truism, asked a group of clients the other day to compare FedEx and UPS to the U.S. Post Office, if it were a public corporation. “Which one would you pay more for?” he asked. If FedEx deserves a P/E of 12, wouldn’t the value of the Post Office be substantially less? His point, and mine as well, is that as wealth is redistributed, and the invisible private hand of Adam Smith begins to resemble more and more the public fist of government, then asset values should be negatively affected. First comes the haircutting and burden sharing, most recently evidenced by Chrysler and soon to be played out via the stress testing and equity dilution of government ownership of ailing banks. In those footsteps, however, will follow a slower rate of economic growth, not just in the U.S., but worldwide as heretofore libertarian capitalism is bridled, saddled and taught to trot instead of gallop over the investment plains.

This 
Outlook is not to bemoan this transition, but to recognize it. Slower growth can be a public good if it avoids the cataclysmic effects of double-digit unemployment, escalating foreclosures, and fear of financial insecurity. But the Obama cannon shot will have financial consequences. Do not be deceived by the euphoric sightings of “green shoots” and the claims for new bull markets in a multitude of asset classes. Stable and secure income is still the order of the day. Shaking hands with the new government is still the prescribed strategy, although it should be done at a senior level of the balance sheet. If the government indeed becomes your investment partner,  you should keep the big Uncle in clear sight and without back turned. Risk will not likely be rewarded until the global economy stabilizes and the Obama rules of order are more clearly defined.

The ghost of Bernard Baruch still counsels that 2 + 2 = 4, but the repercussions of getting something for nothing should dominate the hopes that mankind will get off the deck and revert to a mean or median standard representative of outdated political and economic philosophies. Mohamed El-Erian’s and PIMCO’s “new normal” should trump green shoot exuberance for years to come.